Google Ads

Google Ads Campaigns Managed by a Certified Specialist

We track keywords, trends, and competitors monthly — and report results clearly, at any budget.

We’ve been building Google Ads campaigns for clients for years — and the results speak for themselves. We regularly have clients come back and tell us, unprompted, that they want to increase our budget because the results have been that good. One client saw sales increase 5x after we took over their campaigns. Whether you have a large monthly ad budget or a lean, bootstrapped one, we build Google Ads strategy around your goals, your competition, and your numbers — not guesswork.

Google Ads - The X Digital

Results Our Clients Ask to Pay More For

The clearest sign a Google Ads campaign is working isn’t a report — it’s a client who comes back and asks to increase their budget without being asked. That’s happened repeatedly with our ongoing clients. One client’s sales increased 5x after we restructured and managed their campaigns. We don’t just run ads — we manage them like an investment that’s expected to perform.

Constant Optimization, Not Set-and-Forget

Google Ads isn’t something you set up once and leave alone. We continuously monitor and adjust:

  • Keyword performance and emerging search trends
  • Mobile vs. desktop bidding and performance differences
  • Ad copy and creative testing
  • Budget allocation across campaigns and ad groups

This ongoing nurturing is what separates campaigns that improve over time from campaigns that quietly waste budget.

We Know Who You’re Competing Against

Every campaign we manage includes ongoing competitor monitoring. We track what your competitors are doing in the ad space month after month, and use that data to keep your campaigns positioned correctly — not just for today, but as the competitive landscape shifts over time. Your budget is directed based on real, current data, not assumptions.

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Any Budget, Real Strategy

Not every business has $10,000 a month to spend on ads, and that’s completely fine. We’ve helped businesses with lean, bootstrapped budgets grow effectively, applying the same strategic approach we use for larger accounts — just scaled to fit what makes sense for your business right now.

Managed by a Certified Google Ads Specialist

One of our team members is a certified Google Ads Specialist, which means your campaigns are built and managed using current, industry-recognized best practices — not outdated tactics. That certification allows us to scale client campaigns with a level of technical knowledge that goes beyond basic ad management.

Monthly Reporting You Can Actually Understand

Every month, we show you exactly how your budget is performing — including cost-per-click (CPC), month-over-month (MoM) trends, and the other metrics that actually matter for your business. We explain what the numbers mean in plain language, so you always know your ad spend is working, not just being spent.

  • Clear monthly performance reports
  • CPC and MoM trend breakdowns
  • Plain-language explanations, not just raw data
  • Full visibility into where your budget is going and why
The X Digital - Google Ads Agency in Los Angeles
Years of Google Ads management experience across ongoing client accounts

Why Businesses Choose The X Digital for Google Ads

Client Retention

Clients who voluntarily increase their ad spend because of the results

Certified Expertise

A certified Google Ads Specialist on our team

Ongoing Optimization

Continuous keyword, trend, and device-level optimization

Competitor Tracking

Monthly competitor monitoring to keep you positioned correctly

Budget Flexibility

Flexible strategy for any budget, from bootstrapped to enterprise

Transparent Reporting

Clear, honest monthly reporting so you always know where your money is going

Frequently Asked Questions

How much should I spend/invest in my Google Ads campaign?

There’s no one-size-fits-all number, but we do have tools that show what your competitors are spending. After your first 30 days with us, we can tell you exactly where your ad spend stands compared to theirs — so you can make an informed decision about whether to scale up or dial back.

What will my cost per click be?

We won’t know for certain until after your first 30 days. Digital advertising is volatile and CPC can shift from month to month, but once we’re managing your account, we’ll show you everything transparently as the data comes in.

My account's a mess — I tried managing it myself. Can you help?

Absolutely, and it’s more common than you’d think. Business owners often get discouraged with Google Ads because they’re stretched too thin trying to manage everything themselves. Our advice: leave it to the pros. We can rebuild your campaign from scratch or clean up and optimize what you’ve already got.

Am I locked into a contract?

Not at all — we work month to month. That said, we recommend committing to at least 90 days to see meaningful results. Some businesses do see calls come in almost overnight, but that’s not realistic for everyone. Either way, there’s no long-term contract required.

How long have you been managing Google Ads campaigns?

We’ve been building and managing Google Ads campaigns for clients for 7 years, with many ongoing accounts we’ve managed long-term.

Do you have a certified Google Ads specialist?

Yes. One of our team members is a certified Google Ads Specialist, which allows us to manage and scale campaigns using current, industry-recognized best practices.

What if I don't have a large ad budget?

That’s fine. We’ve helped businesses with bootstrapped, lean budgets grow effectively using the same strategic approach we apply to larger accounts, scaled appropriately.

Do you monitor competitors?

Yes. We track competitor activity in the ad space on an ongoing basis and use that data to keep your campaigns positioned correctly as the market shifts.

What does your monthly reporting include?

Our monthly reports cover budget performance, cost-per-click (CPC), month-over-month (MoM) trends, and more, explained in plain language so you understand exactly how your ad spend is working.

Tell us about your business, and we’ll start with research and build a brand identity designed to carry you for years to come.


Ready to Build a Brand That Lasts?